Adidas - Adicolor Video Campaign

Adidas has commissioned seven directors (Neill Blomkamp, Roman Coppola & Andy Bruntel, Psyop, Saiman Chow, Happy and Charlie White) to create a film series celebrating color, customization and personal expression to promote their "Adicolor" sneakers. "A simple, open-ended brief asked each director to create a viral film based on their emotional and creative response to that color. The resulting shorts are a color-coded collection of innovative film aesthetics and contemporary creative sensibilities, a truly post-modern mix of genre, style and technique." "Yellow" is theCat's favorite video of the series.


Adicolor Videos
Adidas Adicolor
Adicolor Shoes

Benettonplay!

United Colors of Benetton introduces Benettonplay! a free online games site exploring play "as a form of expression and communication." Benetton, infamous for their controversial advertising campaigns, are known to stress universal themes such as racial integration and continue to promote cultural diversity and interaction through the global media industry. "We believe that the meaning of a game is not what it says directly, but in how it helps players find new ways to be together and to speak to each other. We believe that putting people into new kinds of creative and playful relationships with each other is itself an important statement" (Benettonplay). Games included "Flipbook!" where you can create your own short black and white animation, "Odd One Out" (seen above) a timed, 'where's waldo' addiction, "Doodle" where you can communicate with other 'players' through images, instead of words, "Orbit" and "Bubble Breeze."

Benetton not only promotes the notion of color through their clothing, ads and website but also their magazine COLORS which in turn, publishes books, produces films and music, as well as exhibits their projects all over the world.

Checkout the history of the Benetton Group as well as test your skills at Benettonplay (try to beat theCAT's high score!)


Benettonplay!
www.benetton.com
www.colorsmagazine.com

Josef Albers

Creator of the Color-Aid, Josef Albers (1888-1976) is better known for his long abstract series of paintings entitled "Homage to the Square." By working in families of related colors, a series of squares of different sizes are employed to study the effects of colors to react to neighboring colors which seem to grow, contract, move toward or away from the viewer.

"The square was the ideal shape for Albers’ "Homage’s," series. Squares were mathematically related to each other in size, perfect for superimposition, shapes that never occur in nature - thus assuring its man-made quality. Albers intended that the colours in his "Homage’s" series react with each other when processed by the human eye, causing optical illusions due to the eye's ability to continually change the colors in ways that echo, support, and oppose one another. He executed these paintings with a deliberate, careful technique using a minimum of tools and paint. He hated chaos and was adamantly opposed to the freedoms of Abstract Expressionism. When working, he applied one base or primary coat to Masonite, a ground he found most durable, and then squeezed unmixed paints directly from the tubes and spread the paint evenly and as thinly as possible with a palette knife" (Pierre).

Albers is credited with influencing the movements of Geometric Abstraction and Minimalism, was also one of the first modern artists to investigate the psychological effects of color and space and to question the nature of perception.

"As gentlemen prefer blondes, so everyone has a preference for certain colors and prejudices against others. This applies to colour combinations as well." - Albers


Albers' Interaction of Color Demonstration
Interaction of Color book

"Color-aid Corp"

The "Color-aid Corp" has apparently been established since 1948. The company manufactures a system of colored paper for graphic illustrators, fashion designers, architects, photographers, interior designers, artists and other creative professionals. The system was initially developed as a backdrop for photographers and was soon thereafter discovered by Josef Albers and now said to be an indispensable teaching tool in art and design classes.

(The "color-aid" was discovered by a C.A.T. member at a local art store after the team had already established "the color aid." The "aid" in our name though, is the acronym forart, inspiration, and design.)


www.coloraid.com

COLOR IN MOTION

A fun and interactive animation of color communication and color symbolism. Not only does color play a role in cultural symbolism across the globe but colors are also used to describe different moods, as well as positive and negaitve personality traits. Check out the "movies" room in this website for a short animation, introducing each of the colors and then enter the "stars" room for even more adjectives describing the colors red, blue, green, orange, yellow and violet.


color in motion

become a Lover today!

//// COLOURlovers:: a place to view, rate and review some lovely colours & palettes. The idea is to create a place of colour inspiration where a designer of any sort can see new and lovely colours... find out what colours are hot, what work well in other uses... and simply make some love with colour.

There are currently 4,277 lovers sharing 52,949 colours in 23,477 palettes. Lovers have scored the lovely colours & palettes 275,076 times and left 64,266 comments. 36,933 love notes have been passed.


colourlovers.com

Mood-Lites: light therapy

Color is said to have a profound effect on us, on all levels including our physical, mental, emotional and spiritual state of being. Color therapy, also known as "chromotherapy," is an alternative medicine method (a non-conventional medical treatment), used all around the world. One method, is the use of colored light. It is believed that color and light, applied to specific areas of the body, can be used to properly distribute and circulate energy freely, alleviating an excess amount or deficency of energy, to improve the body's physical and emotional state.

"Color therapy is possibly rooted in "Ayurveda," an ancient form of medicine practiced in India for thousands of years. Other historic roots are attributed to Chinese and ancient Egyptian culture."

"Mood-lites" are sold online and at selective stores to help you create specific moods within different rooms of your home or any workspace. Moods include "renewal," "creativity," "serenity," "passion," "happy," "energy" and "tranquility."

A variety of books are also available online describing the different techniques of healing with color.


www.mood-lites.com
www.toolsforwellness.com
www.colourtherapyhealing.com

Take the quiz!

Find out your current emotional state with this online test based on research conducted by Dr. Max Luscher, who devoted his life to the study of how color affects behavior.


www.colorquiz.com

The Color Aid

www.thecoloraid.com

"psychological color control for art, inspiration & design"

The Color Aid stickers serve as a catalyst for inspiration and lead artists and designers to the Color Aid community, where they can explore conceptual ideas to help incorporate color into their own creative pursuits as well as help them use color to positively enhance their everyday lives.

Stickering is seen as a captivating method of mass communication, which allows designers to publicize their artwork or information continuously and to an extremely broad audience. Stickers, as well as other street art, have a direct communication with people that art galleries simply cannot match.

In May of 2006, 1,500 stickers were distributed throughout the University of Michigan's campus in Ann Arbor, Michigan.

"The serious study of colors is an excellent means to the cultivation of human beings, for it leads to a perception of inner necessities. To grasp these is to experience the eternal law of all natural generation; to recognize necessity is to surrender self-will and serve the Creator - to become Man" - Itten