Benettonplay!

United Colors of Benetton introduces Benettonplay! a free online games site exploring play "as a form of expression and communication." Benetton, infamous for their controversial advertising campaigns, are known to stress universal themes such as racial integration and continue to promote cultural diversity and interaction through the global media industry. "We believe that the meaning of a game is not what it says directly, but in how it helps players find new ways to be together and to speak to each other. We believe that putting people into new kinds of creative and playful relationships with each other is itself an important statement" (Benettonplay). Games included "Flipbook!" where you can create your own short black and white animation, "Odd One Out" (seen above) a timed, 'where's waldo' addiction, "Doodle" where you can communicate with other 'players' through images, instead of words, "Orbit" and "Bubble Breeze."

Benetton not only promotes the notion of color through their clothing, ads and website but also their magazine COLORS which in turn, publishes books, produces films and music, as well as exhibits their projects all over the world.

Checkout the history of the Benetton Group as well as test your skills at Benettonplay (try to beat theCAT's high score!)


Benettonplay!
www.benetton.com
www.colorsmagazine.com