The Color Aid

www.thecoloraid.com

"psychological color control for art, inspiration & design"

The Color Aid stickers serve as a catalyst for inspiration and lead artists and designers to the Color Aid community, where they can explore conceptual ideas to help incorporate color into their own creative pursuits as well as help them use color to positively enhance their everyday lives.

Stickering is seen as a captivating method of mass communication, which allows designers to publicize their artwork or information continuously and to an extremely broad audience. Stickers, as well as other street art, have a direct communication with people that art galleries simply cannot match.

In May of 2006, 1,500 stickers were distributed throughout the University of Michigan's campus in Ann Arbor, Michigan.

"The serious study of colors is an excellent means to the cultivation of human beings, for it leads to a perception of inner necessities. To grasp these is to experience the eternal law of all natural generation; to recognize necessity is to surrender self-will and serve the Creator - to become Man" - Itten