Adidas - Adicolor Video Campaign

Adidas has commissioned seven directors (Neill Blomkamp, Roman Coppola & Andy Bruntel, Psyop, Saiman Chow, Happy and Charlie White) to create a film series celebrating color, customization and personal expression to promote their "Adicolor" sneakers. "A simple, open-ended brief asked each director to create a viral film based on their emotional and creative response to that color. The resulting shorts are a color-coded collection of innovative film aesthetics and contemporary creative sensibilities, a truly post-modern mix of genre, style and technique." "Yellow" is theCat's favorite video of the series.


Adicolor Videos
Adidas Adicolor
Adicolor Shoes